From Your Store To Their Door: Busy Beaver Embraces Delivery To Deliver On Convenience

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Costs and Results Still Unreported

The report does not state delivery fees, order volume, revenue, operating costs or profit, and it gives no baseline for comparing results before and after Nash. It is not clear how many total orders the program handled during its first nine months, what share arrived on time, or how often delivery problems occurred. The 15 customers with repeat orders and 174 drop-off locations are reported counts, not measures of growth against a stated prior period.

The report does not specify whether the service is available to every customer at every store, which products or delivery distances qualify, or whether Busy Beaver has set specific service guarantees or delivery pricing. Gunnett said the company intends to expand delivery where it makes operational and financial sense.

Store Handoffs Shape Expansion

Gunnett said Busy Beaver’s focus was to make online shopping and delivery easier and more reliable, then expand delivery where it makes operational and financial sense. He also said the first nine months highlighted the need for accurate product information, orders ready when drivers arrive, and a clear handoff between store staff and delivery providers. The company will need a process for responding when a delivery does not go as planned, since customers still associate the experience with Busy Beaver.

Further reporting on order volumes, delivery fees, customer feedback and operating costs would help show whether the early activity is supporting a sustainable service. For now, the confirmed picture is a multi-provider delivery program operating across the chain’s 19 pickup locations, with early repeat orders and a broad range of delivery distances and products.

Source: rss