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Matic has launched the Serene, its first new robot vacuum model since its 2023 debut. The $1,695 model is rated at 52 decibels on maximum suction, while the original Matic remains on sale for $1,495; existing owners can request a hardware upgrade in early 2027.
Matic has launched the Serene, a new robot vacuum rated to operate at 52 decibels on its highest suction setting. Available now for $1,695, it costs $200 more than the company’s current original model, which remains on sale, and gives existing owners a hardware-upgrade option planned for early 2027.
The Serene is Matic’s first new model since its 2023 debut. The company describes the main change as a new hardware stack built to reduce operating noise. Matic says the original operates at 55 decibels on its highest setting, compared with the Serene’s quoted 52-decibel figure—a three-decibel reduction.
Matic cofounder and president Mehul Nariyawala told The Verge that the Serene is aimed at people “who are extremely noise sensitive.” He said the new model is otherwise “exactly the same Matic.” Nariyawala also told the publication that users mostly hear the brush roll while it cleans on carpets and hard floors.
The original Matic will continue to be sold for $1,495. Existing owners can request an upgrade to the Serene hardware in early 2027. Matic says the price will be the difference between what an owner paid for their original vacuum and the Serene’s $1,695 price. Because the original has had different prices over time, the upgrade cost will vary: The Verge reports that an owner who bought it for $1,095 could face a $600 upgrade charge.
Quieter Cleaning Without Lower Suction
The Serene’s stated distinction is not simply a quieter setting: Matic says it can run at maximum suction while producing 52 decibels. Many robot vacuums have quieter modes, but those commonly reduce suction along with noise. The company’s claim, if borne out in independent testing, could matter to people who want to run a vacuum while working or spending time at home without switching to a less powerful mode.
Noise can affect whether a household lets a robot finish cleaning. The Verge’s report notes that owners may shut off loud vacuums, leaving work incomplete and creating frustration. A quieter model could make routine cleaning less disruptive, though its practical value depends on how much users notice the three-decibel difference and how the device performs in real homes.
The price makes the trade-off concrete. At $1,695, the Serene is a premium purchase, and existing owners may have to pay hundreds of dollars to obtain its noise-reduction hardware. The announcement does not establish that the new model cleans better than the original; Matic presents the change primarily as an acoustic improvement.
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Matic’s Different Vacuum Design
Matic takes a different approach from the disc-shaped robot vacuums and lidar-based navigation systems common among brands such as iRobot, Roborock and Dreame. The Verge describes Matic as taller than many robot vacuums and says it carries its dust bag and water tank rather than relying on a large external dock. Nariyawala said the company designed the original around what he called the “seven deadly sins of robot vacuums,” including excessive noise, getting stuck and becoming trapped under furniture.
The Serene’s launch follows several price changes for the original Matic, according to The Verge. Its current listed price is $1,495, but early buyers paid less. That history is relevant to the upgrade offer: the same $1,695 Serene price can mean a different upgrade bill depending on each customer’s original purchase price.
The Verge’s report says it has found the original Matic quiet enough to use while working from home, though the vacuum can still interrupt phone calls. That is a reporter’s experience, not a controlled comparison of the two models. The publication said testing of the Serene was planned, with a full review to follow.
Independent Noise Tests Still Pending
The 52-decibel rating comes from Matic; the supplied report does not include an independent measurement or a full review of the Serene. The stated three-decibel reduction therefore should not be treated as a verified difference across all floors, rooms or operating conditions. How noticeable it is to users, and whether the vacuum sustains its cleaning performance at that noise level, remain to be tested.
Matic says owners can request a hardware upgrade in early 2027, with the price based on the difference between their original purchase price and the Serene’s $1,695 price. The available details do not describe how the upgrade will be carried out. The launch announcement also does not establish whether the hardware change affects maintenance, battery life or other performance measures.
Reviews and Owner Upgrades Ahead
The Serene is available now for $1,695, while the original Matic remains on sale for $1,495. The next announced milestone for current owners is the option to request a hardware upgrade in early 2027, with the amount based on the difference between their original purchase price and the Serene’s price.
The Verge said it planned to test the new vacuum and publish a full review. Those tests could help clarify whether the stated reduction is measurable in ordinary use, how well the Serene cleans at maximum suction and whether its quieter operation changes the experience enough to justify the added cost. Until then, the published noise figure is a company claim rather than an independently confirmed result.
Key Questions
How much does the Matic Serene cost?
The Matic Serene costs $1,695 and is available now. The original Matic remains on sale for $1,495.
How much quieter is it than the original Matic?
Matic rates the Serene at 52 decibels on its highest suction setting, compared with 55 decibels for the original. The figures are company-provided; independent testing was not included in the report.
Can current Matic owners upgrade?
Yes. Matic says existing owners can request a Serene hardware upgrade in early 2027. The stated price is the difference between the owner’s original purchase price and $1,695.
Does the Serene have stronger cleaning performance?
The announcement describes noise reduction as the main upgrade and quotes Matic’s president saying the Serene is otherwise “exactly the same Matic.” The supplied report does not establish that it cleans better than the original.
Has the Serene been independently tested?
The source report does not provide independent noise or cleaning-test results. The Verge said it planned to test the vacuum and publish a full review.
Source: theverge.com
